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Please submit your campaign plans and a QuickTime video of your ad. Ensure that all correspondence is in English, and provide English localization of materials if necessary. Apple can review work-in-progress materials; however, all final materials must be approved before publication. Don't show the name or identity of a carrier. Include Apple credit lines wherever legal information is provided. At the end of a video, display the correct credit lines for Apple trademarks used in your video as described in Legal Requirements below. Maintain clear-space requirements when credit lines follow the badge.
Use only the devices and colors provided. If multiple Apple products are shown, display them in the correct relative sizes. When promoting your app, your headline and copy should focus on your app, not on Apple product features. Use clear, simple messaging. Always include a call to action to download your app. Use Apple product names such as Apple Watch , iPhone, iPad, iPod touch , or Apple TV in a referential phrase to indicate that your app is compatible with these products. For example, say app name for iPhone or app name for iPad , or use a phrase such as works with or compatible with.
Don't say iPhone app name. List all the Apple products that your app runs on. Don't list Apple products that are not compatible with your app.
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When including your company name, lead with the company name followed by the app name and end with the appropriate Apple product names. Always use the correct Apple product names with the correct capitalization as shown on the Apple Trademark List. Always use Apple product names in singular form. Modifiers such as model , device , or collection can be plural or possessive. Never typeset Apple product names using all uppercase letters.
Always typeset iPhone , iPad , or iPod touch with a lowercase i and an uppercase P followed by lowercase letters. Always typeset touch with a lowercase t.
The name iPhone , iPad , or iPod touch should start with a lowercase i even when it is the first word in a sentence, paragraph, or title. Don't use variations such as touch or iTouch. Never use a lowercase i followed by all uppercase letters. For example: When you cannot ensure that small caps will render accurately or when technical limitations may prevent the display of small caps, use an uppercase X,S, and R. To implement small caps on webpages, make sure your specified font supports OpenType and use the font-variant CSS property font-variant: Mac is always set with an uppercase M followed by lowercase letters; MacBook is one word with an uppercase M and B ; and iMac always begins with a lowercase i followed by an uppercase M followed by lowercase letters.
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Always typeset Apple Watch as two words with an uppercase A and an uppercase W followed by lowercase letters. Don't break Apple Watch over two lines. Don't use the article the before Apple Watch. It is acceptable to say Name of app for Apple Watch when your promotion is focused on your app features and benefits related to Apple Watch. When promoting your app, your headlines and copy should focus on your app, not on Apple Watch features. Don't use the word watch or time as a pun or verb in your marketing materials. Apple TV is typeset as two words with an uppercase A followed by lowercase letters, and an uppercase TV.
Marketing Resources and Identity Guidelines
Always typeset App Store with an uppercase A and an uppercase S followed by lowercase letters. To refer to all the versions, use this order: Don't add superlatives such as the best App Store.
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It is correct to say that an app is available on the App Store or can be downloaded from the App Store. Don't use at the App Store. Don't use the term downloadable. Apple product names can appear in copy along with the names of other app platforms or devices. List Apple products first. Although the names of other products can be used in promotional copy, never display Apple product images alongside the images of other products.
Apple trademarks can be used in URLs only for web pages that feature apps developed specifically for the Apple product named. Never start a URL with an Apple trademark. Always set Apple trademarks in English, even when they appear within text in a language other than English. Terms that should not be translated or transliterated include:.
For a list of Apple trademarks, please see the Apple Trademark List. Don't add symbols to headline copy or to the App Store badge artwork provided by Apple. Use the appropriate credit lines in all communications worldwide, listing all the Apple trademarks used in your communication. Include the credit lines only once in your communication or website, and place the credit lines wherever you provide legal notification. Follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links.
When the App Store badge is used, credit both Apple and the Apple logo. App Store is a service mark of Apple Inc. Never translate an Apple trademark.
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